Someone once told me that they went to a website that hadn’t updated their blog for over 6 months and they wondered if they were still in business…
I have come to find that most small business owners are wrongly prioritizing their marketing efforts. As a result, they are making marketing mistakes that they can’t afford to make simply because they might not know any better.
Apple seems to transcend the typical supply and demand model that is taught in first year economics classes. Its product pricing doesn’t reflect the change in the supply or demand of its products.
The truth is that it doesn’t matter if [client’s] are right or wrong. What matters more is how situations are dealt with when a customer confronts your company with a problem.
These models were not only beautifully designed, but surpassed the BMW 3 series, the long-standing segment benchmark, in performance. The real value was that this timeless design, power and luxury could be had at a lesser price than the Bimmer.
Notice how Nissan personifies the extreme driving conditions (snowstorms, pot holes, deep freezes, tree-blocked roads, mud), like villains in an action movie. And the hero? Not the Nissan SUV, but the driver.