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The difference between rebranding and brand repositioning

The difference between rebranding and brand repositioning

by Taro Abarbanel-Uemura | Mar 19, 2014 | Brand

Too few are aware that there is a difference between rebranding and repositioning. Sometimes, even marketing managers will incorrectly use these words interchangeably. So what’s the difference?

The difference between rebranding and brand repositioning

La différence entre un changement de marque et un repositionnement.

by Taro Abarbanel-Uemura | Mar 19, 2014 | Marque

Peu de gens sont conscients qu’il y a une différence entre un changement de marque et un repositionnement. Parfois, même les gestionnaires de marketing confondent ces deux concepts. Alors qu’elle est la différence?

Advertising Wars: 28 of the best ad wars between rival companies

Advertising Wars: 28 of the best ad wars between rival companies

by Taro Abarbanel-Uemura | Mar 13, 2014 | Brand, Tactical

It’s incredible how creative marketers can get with advertising when it comes to trash-talking, belittling and “one-upping” the competition. Here is some of the best #AdWars we have come across:

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