by Taro Abarbanel-Uemura | Mar 19, 2014 | Brand
Too few are aware that there is a difference between rebranding and repositioning. Sometimes, even marketing managers will incorrectly use these words interchangeably. So what’s the difference?
by Taro Abarbanel-Uemura | Mar 19, 2014 | Marque
Peu de gens sont conscients qu’il y a une différence entre un changement de marque et un repositionnement. Parfois, même les gestionnaires de marketing confondent ces deux concepts. Alors qu’elle est la différence?
by Taro Abarbanel-Uemura | Mar 13, 2014 | Brand, Tactical
It’s incredible how creative marketers can get with advertising when it comes to trash-talking, belittling and “one-upping” the competition. Here is some of the best #AdWars we have come across:
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