Marketing Tips for Small Businesses: Case studies that will remind you to think ahead.
It is very easy to overlook the impact that these initial decisions can have on a company’s future performance.
McCafé: A very successful simultaneous rebrand and repositioning.
Consumers began to encourage their skeptic friends to give it a try and most did. The Canadian market perception of McDonald’s coffee changed almost overnight.
The difference between rebranding and brand repositioning
Too few are aware that there is a difference between rebranding and repositioning. Sometimes, even marketing managers will incorrectly use these words interchangeably. So what’s the difference?
Advertising Wars: 28 of the best ad wars between rival companies
It’s incredible how creative marketers can get with advertising when it comes to trash-talking, belittling and “one-upping” the competition. Here is some of the best #AdWars we have come across:
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