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Our latest blog articles:
How Often Should I Revise My Marketing Plan & Marketing Strategy?
"The fundamental principles of marketing haven’t changed for decades. What has changed and what continues to change rapidly is the means we use to achieve these marketing objectives." AUTHOR'S NOTE: My brain is wired to think conceptually; I...
The ALS Ice Bucket Challenge: Challenging fresh water waste
I think we should be questioning the wasteful nature of the Ice Bucket Challenge. Perhaps, there is a better way of promoting ALS than by wasting fresh, clean water.
McCafé: A very successful simultaneous rebrand and repositioning.
Consumers began to encourage their skeptic friends to give it a try and most did. The Canadian market perception of McDonald’s coffee changed almost overnight.
Qu’est-ce qu’une marque et pourquoi est-ce si important?
…lorsque votre marché cible s’identifie à votre marque sur un niveau personnel, ils vont la préconiser et deviendront des vendeurs eux-mêmes par le bouche-à-oreille.
L’importance d’un plan de marketing et d’une stratégie en marketing.
Cibler les bons consommateurs au bon moment à l’aide du bon médium est la clé. Le but est que les nouveaux consommateurs deviennent loyaux.
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