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Our latest blog articles:
How Often Should I Revise My Marketing Plan & Marketing Strategy?
"The fundamental principles of marketing haven’t changed for decades. What has changed and what continues to change rapidly is the means we use to achieve these marketing objectives." AUTHOR'S NOTE: My brain is wired to think conceptually; I...
The ALS Ice Bucket Challenge: Challenging fresh water waste
I think we should be questioning the wasteful nature of the Ice Bucket Challenge. Perhaps, there is a better way of promoting ALS than by wasting fresh, clean water.
McCafé: A very successful simultaneous rebrand and repositioning.
Consumers began to encourage their skeptic friends to give it a try and most did. The Canadian market perception of McDonald’s coffee changed almost overnight.
The difference between rebranding and brand repositioning
Too few are aware that there is a difference between rebranding and repositioning. Sometimes, even marketing managers will incorrectly use these words interchangeably. So what’s the difference?
Advertising Wars: 28 of the best ad wars between rival companies
It’s incredible how creative marketers can get with advertising when it comes to trash-talking, belittling and “one-upping” the competition. Here is some of the best #AdWars we have come across:
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