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Our latest blog articles:
L’essentiel à savoir : en quoi consiste un plan de marketing.
C’est un plan d’action à long terme qui souligne diverses manières de publiciser un produit ou un service aux bons consommateurs, à la bonne place et au bon moment.
The difference between rebranding and brand repositioning
Too few are aware that there is a difference between rebranding and repositioning. Sometimes, even marketing managers will incorrectly use these words interchangeably. So what’s the difference?
La différence entre un changement de marque et un repositionnement.
Peu de gens sont conscients qu’il y a une différence entre un changement de marque et un repositionnement. Parfois, même les gestionnaires de marketing confondent ces deux concepts. Alors qu’elle est la différence?
Advertising Wars: 28 of the best ad wars between rival companies
It’s incredible how creative marketers can get with advertising when it comes to trash-talking, belittling and “one-upping” the competition. Here is some of the best #AdWars we have come across:
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