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Our latest blog articles:
How To Achieve Marketing Excellence: How Apple products transcend the laws of supply and demand
Apple seems to transcend the typical supply and demand model that is taught in first year economics classes. Its product pricing doesn’t reflect the change in the supply or demand of its products.
The Strategic Importance of Market Research
Ultimately, market research enabled the British army to outsmart the Nazis and helped them win the war.
Make Sure Your Company Doesn’t Make This Marketing Mistake…
The truth is that it doesn’t matter if [client’s] are right or wrong. What matters more is how situations are dealt with when a customer confronts your company with a problem.
How Can Your Brand/Product Make a Comeback? This is how Infiniti did it.
These models were not only beautifully designed, but surpassed the BMW 3 series, the long-standing segment benchmark, in performance. The real value was that this timeless design, power and luxury could be had at a lesser price than the Bimmer.
Marketing Workshops for Small Businesses Ottawa Meetup Survey Results
Members of our Marketing Workshops for Small Businesses Meetup group (AKA Smarketers) were kind in answering a short questionnaire that was designed to help us to improve our workshops.
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