Research icon and chessboard

Do you have a burning question?

What should my blog content focus on?

Is this the right location for my new store?

How does the market perceive my company?

How satisfied are my clients?

Does our pricing optimize sales revenue?

Should I reposition my brand?

Who is my website attracting?

What impact will this ad have on my target market?

Market research is the answer.

We’ll help you obtain the information to make the right marketing decisions. Here’s how:

Analytics

analytics-logo

Questionnaires

Target Market Analysis

Focus Groups

Market Analysis

Observational Research

When should I do market research?

Generally speaking, you’ll want to do market research any time you or your business is faced with a big decision or change. Here are a few examples: Changing company policy Creating a marketing strategy Redesigning a website Creating an advertising campaign Making changes to current products or services Introducing new products or services Revising prices

This guide can help you choose which research method is right for your situation.

Fortified Marketing analytics icon Analytics will help you to better understand your website visitors and how they engage with your site. It will empower you with the knowledge to make measurable enhancements to your website, which will improve its user experience.

Fortified Marketing questionnaire icon Questionnaires are essential market research tools for finding the answers to more specific questions you may have for your target audience. It allows us to more accurately measure their perception and opinion on variables like satisfaction, convenience, quality, pricing – anything really.

Fortified Marketing targer market analysis iconTarget market analysis is an essential component of market research. Every business must understand their market’s key characteristics, such as demographics, psychographics, preferences, values, etc. in order to target them optimally.

Fortified Marketing focus group icon Focus groups are discussion panels, composed of members of your target market that participate in a guided discussion. They are used to obtain valuable feedback and great for testing out new product/service ideas, or advertising messaging, for example.

Fortified Marketing market analysis icon Market analysis is an important market research tool that analyses your company and competitors’ positions within the market. It identifies solutions to help bridge the gap between your current market position and the ideal one.

Fortified Marketing observational research icon Observational research can be a cost-efficient and effective way to learn how customers interact with an environment in the most natural way possible. This rather inconspicuous form of market research has uncovered highly profitable trade secrets for retail companies, restaurants, amusement parks, and other service-oriented companies.

Fortified Marketing analytics iconAnalytics will help you to better understand your website visitors and how they engage with your site. It will empower you with the knowledge to make measurable enhancements to your website, which will improve its user experience.

 

Fortified Marketing questionnaire icon

Questionnaires are essential market research tools for finding the answers to more specific questions you may have for your target audience. It allows us to more accurately measure their perception and opinion on variables like satisfaction, convenience, quality, pricing – anything really.

 

Fortified Marketing targer market analysis icon

Target market analysis is an essential component of market research. Every business must understand their market’s key characteristics, such as demographics, psychographics, preferences, values, etc. in order to target them optimally.

 

Fortified Marketing focus group icon

Focus groups are discussion panels, composed of members of your target market that participate in a guided discussion. They are used to obtain valuable feedback and great for testing out new product/service ideas, or advertising messaging, for example.

 

Fortified Marketing market analysis icon

Market analysis is an important market research tool that analyses your company and competitors’ positions within the market. It identifies solutions to help bridge the gap between your current market position and the ideal one.

 

Fortified Marketing observational research icon

Observational research can be a cost-efficient and effective way to learn how customers interact with an environment in the most natural way possible. This rather inconspicuous form of market research has uncovered highly profitable trade secrets for retail companies, restaurants, amusement parks, and other service-oriented companies.

 

Market research qualifications

Covariance and multiple regression might sound like a foreign language to you. But don’t worry – we’re statistically fluent.

As trained market research professionals, we ask the right questions and know what to look for to find the answers to your burning questions. This information will empower you to make the right marketing decisions.

Qualified research administrators

Skilled data analysts & interpreters

Observe market research legislation

Abide by research code of ethics

Research can be complicated.

We’ll un-complicate it for you.

5 + 12 =

Fortified Marketing logo

Pin It on Pinterest

Want to do smarter marketing?

Become a Smarketer!

Join our mailing list and get access to awesome marketing tips!

Congrats, you're now a Smarketer! You'll be smarketing in no time.