Who we are.
We’re on a mission.
Fortify business with solid marketing decisions. We’re determined to improve the quality of marketing efforts everywhere. This may be ambitious, but you can only go as high as you aim.
We've got vision.
What we do.
Meet our team!
Taro Abarbanel-Uemura
Marketing Strategist & Project Leader Fortified is headed by Taro Abarbanel-Uemura (try to pronounce it). When he isn’t downing espresso shots while devising marketing strategies in the “situation room”, he can be found at a coffee shop in Little Italy, or marathoning shows and documentaries on Netflix.
Kristina Dapaah
Social Media Specialist & Content Creator She’s best described as a ‘latte sipper’ with a knack for social results. When she isn’t scheduling content for a client’s social feed, she can be found blogging from her kitchen table while somewhat listening to a TED Talk.
Marika Escaravage
Social Impact & Project Leader Marika is a business savvy bleeding heart. When she isn’t crafting plans and marketing copy for her socially-conscious clients, you’ll find her at the Pilates studio or embarrassing her husband with her obvious choice of puns.
Caio Fernandes
Website Designer & Developer Caio is Fortified Marketing’s go-to web guy. When he’s not working on your website, he can be found taking beautiful pictures of the city. He loves learning new things about science, design, technology and Roman history, just as much as tweeting about it.
Who we’ve worked with.
We write about marketing and stuff.
If that interests you, then our blog will too.
Important Marketing Activities for Companies in the Tourism Industry
As the search for information occurs almost exclusively within the digital space nowadays, companies that operate in the tourism industry should have a marketing strategy that is digitally focused. Here are a few ideas that should be considered: search engine optimization (SEO), website translation, engaging online content, quality & quantity of reviews, customer retention.
Bookmark These 26 Free Stock Photo Websites
Free stock photography will save you money, time, and adds high-quality visual appeal to your marketing content.
Working with Millennials: Why your business should hire them.
Having a Millennial on your team opens up an opportunity for innovation and creativity. Not only do Millennials multitask a lot better than previous generations, they often think outside of the box and are extremely tech-savvy. Forward-looking employers are embracing the next generation. They are working with Millennials, leveraging their unique characteristics to help move their business in the right direction. There are a number great things about working with Millennials. Understanding these qualities and knowing how to use them can greatly benefit your business.
Now you know about us. What’s your story?
(choose one)
We want to hear from you.
Drop us a line and let’s chat.