The problem with summer and business is that nothing gets done. [..] When you need approval from finances, the go-to person is on vacation. And when they’re back, the IT guy decides to take his two weeks off…
“[A social content calendar] allows a company to visualize when and where they want to share information on social media and how it can be coordinated with all with other marketing efforts.”
There is no reason to guestimate marketing campaign results with the technology that we have today.
Don’t be afraid to ask for what you need or really want from your sponsor. Don’t leave it up to them to determine that.
I’ve curated 20 quotes as told by some pretty amazing business owners who’ve come to understand the importance of a targeted and well-executed social strategy.
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