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What Japan Taught Me About the Right Way to Do Business: Provide exceptional service

What Japan Taught Me About the Right Way to Do Business: Provide exceptional service

by Taro Abarbanel-Uemura | Nov 15, 2015 | Strategy, Tactical

The businessman in me couldn’t help but pick up on the curious differences between Japanese and Western business culture. They fascinated me and I figured they would fascinate you too.

5 Marketing Mistakes That You Can’t Afford to Make.

5 Marketing Mistakes That You Can’t Afford to Make.

by Taro Abarbanel-Uemura | Sep 26, 2015 | Brand, Research, Strategy, Tactical

I have come to find that most small business owners are wrongly prioritizing their marketing efforts. As a result, they are making marketing mistakes that they can’t afford to make simply because they might not know any better.

How To Achieve Marketing Excellence: How Apple products transcend the laws of supply and demand

How To Achieve Marketing Excellence: How Apple products transcend the laws of supply and demand

by Taro Abarbanel-Uemura | Aug 14, 2015 | Brand, Strategy

Apple seems to transcend the typical supply and demand model that is taught in first year economics classes. Its product pricing doesn’t reflect the change in the supply or demand of its products.

The Strategic Importance of Market Research

The Strategic Importance of Market Research

by Taro Abarbanel-Uemura | Jun 19, 2015 | Strategy

Ultimately, market research enabled the British army to outsmart the Nazis and helped them win the war.

Make Sure Your Company Doesn’t Make This Marketing Mistake…

Make Sure Your Company Doesn’t Make This Marketing Mistake…

by Taro Abarbanel-Uemura | Apr 3, 2015 | Brand, Strategy

The truth is that it doesn’t matter if [client’s] are right or wrong. What matters more is how situations are dealt with when a customer confronts your company with a problem.

How Can Your Brand/Product Make a Comeback? This is how Infiniti did it.

How Can Your Brand/Product Make a Comeback? This is how Infiniti did it.

by Taro Abarbanel-Uemura | Mar 19, 2015 | Brand, Strategy

These models were not only beautifully designed, but surpassed the BMW 3 series, the long-standing segment benchmark, in performance. The real value was that this timeless design, power and luxury could be had at a lesser price than the Bimmer.

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