Website training for beginners looking to build a beautiful website in Ottawa

by Mar 26, 2016News, Web0 comments

“Our Build Your Dream Website Training is a great opportunity for any DIYer that wants to build a stunning, custom website for a fraction of the price. “

AUTHOR’S NOTE: We offer a lot of free marketing seminars that attract small businesses and entrepreneurs. What I’ve seen is that a lot of entrepreneurs desperately want to start off on the right foot by having a beautiful website to start. Similarly, many small businesses want to redo their website to elevate their marketing game. We tend to get a lot of quote requests from both groups and what they have in common is that most can’t afford our website design services. BUT we really want to help out. And that’s precisely why we developed this website training!

More and more, entrepreneurs and small businesses are going lean with their marketing. If you are unfamiliar with “lean” concepts, then let me assure you that this is far from a bad thing. Lean doesn’t mean cheaping out, it means being as efficient as possible and maximizing every dollar investment (a subject for another blog). Because they embody this great business practice, they’re constantly looking for more cost-effective marketing alternatives. This holds true for when they want to design their website.


Drag-and-Drop Builders vs. WordPress


Let’s face it, with so many drag-and-drop builder websites out there, building a website with no technical experience has never been easier. They are cheap too. And this makes it hard for businesses with small budgets to justify paying experts $3000 to design and develop a custom website, when they can do it themselves for a tenth of the price using the aforementioned platforms.


We all know the saying: You get what you pay for. This is especially true for websites. The fact is that the sticker price does say something about what you get. Don’t get me wrong, not all start-ups and small businesses need $3000 websites, but most just don’t understand what they get with a custom website and what they don’t get with a $300 do-it-yourself one.

"We all know the saying: You get what you pay for. This is especially true for websites."


Without going into too much technical detail, drag-and-drop builder websites are just plain limiting, from both a design and functional perspective. Let’s say you want a lot of control over how the site looks to make it truly unique, or reflect your branding. Or, say you want to add a feature that allows your website visitors to schedule an appointment with you – any feature that goes beyond a basic 5-page website. Well, then stay away from sites like WIX, Weebly, SquareSpace and the rest. Far too many clients have asked us to rebuild their website using WordPress when they came to realize these limitations on their own. And having to redo your website after 6 months is far from lean.

WordPress is definitely the best website platform to start with and continue using. It’s free, incredibly powerful, secure, SEO-friendly and the most popular website content management system out there. The tradeoff is that it isn’t as user-friendly as drag-and-drop builders, but you don’t need to know coding languages in order to build a beautiful WordPress website either. Plus, the possibilities are endless.

It’s possible to learn how to use WordPress on your own. There are tons of YouTube videos that will show you the ropes. But startups and small business owners are time-poor. They don’t have 40 hours to spend watching tutorials to learn the basics of WordPress, let alone what’s needed to build a beautiful and powerful site.

That’s why we decided to offer a one-of-a-kind WordPress training. We call it “Build Your Dream Website Training” because that’s exactly what our attendees will do. We’ll be showing people how to build the website of their dreams. It is for WordPress Newbies – for beginners that have no prior web design and development experience. Anyone with a Do-It-Yourself attitude will particularly enjoy these training sessions.

What the website training is all about.

We’ll show everyone how to build a WordPress website step-by-step, from set-up to finishing touches, all over the course of a weekend. By the end, everyone will have their own unique website to show for it. And when we say unique, we mean it. No two sites will look the same. That’s because the platform we’ll be using is highly customizable and very intuitive.

The whole point of this session is to empower business owners with the proper tools and know-how that will enable them to build a stunning website. How does that saying go about teaching a man to fish?

I know what you’re thinking: “So, wait... I’m going to learn how to build a website from WordPress experts and I’m actually getting a website out of it?” Yes and yes. Plus, you’ll get a website that we normally charge clients $2499 to build. But you’ll pay only 1/5th of the price. Pretty “lean” if you ask me. What’s even leaner is that you will feel confident knowing how to make changes your site after the website training. Why pay a web developer hourly to make changes that you can do yourself? Knowing how will certainly save you even more money down the road.

We want to provide an exceptional experience for every training attendee. To do this, we’ve limited the registration to 25 and have 2 trainees on site for one-to-one support. This way, we can ensure that no one will get left behind, should they miss something we said or showed the first time around.

Our Build Your Dream Website Training is a great opportunity for any DIYer that wants to build a stunning, custom website for a fraction of the price. You can learn more about the logistics and how to register here:

Meet the author.

Taro Abarbanel-Uemura

Marketing Strategist

Meet Fortified Marketing's founder and lead marketing consultant. Taro loves reading fascinating articles on various marketing-related subjects, just as much as he enjoys writing about them. When he isn’t savouring a latte while working on his newest blog post, he can be found at a coffee shop in Ottawa's Little Italy, or marathoning shows and documentaries on Netflix.

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