Socialize your marketing strategy

The truth is, a lot of small and medium-sized business owners still haven’t made social media their priority. We’ve seen this firsthand. When time is thin, social media is a business activity that tends to suffer. Yes, I called it a business activity! Upon attending a local trade show last month, we were excited to connect with the businesses we met, but found that many of their once active social media feeds were abandoned altogether. (Que a crying outburst).

A large part of our social media strategy is to share nuggets of inspiration to our growing audience of entrepreneurs.  Some of the people who attend our marketing seminars at Invest Ottawa fill a seat because they struggle with marketing their business. We offer these seminars to help entrepreneurs shift their marketing mindset. Keeping in line with that, I’ve curated 20 quotes as told by some pretty amazing business owners who’ve come to understand the importance of a targeted and well-executed social strategy. If you happen to fall into the category of business owners I spoke about earlier who haven’t made time to come up with or execute a social media strategy, then these quotes should motivate you to do it.

20 inspirational social media quotes:

A social wakeup call in quote form! Enjoy:

"Marketing is no longer about the stuff that you make, but rather about the stories you tell."

- Seth Godin

"Social media is about the people, not about your company. Provide for the people and the people will provide for you."

- Matt Goulart

"We don’t have a choice whether we do social media, the question is how well do we do it."

- Erik Qualman

"A brand is no longer what we tell the customer it is, a brand is what the customer tells each other it is."

- Scott Cook

"Nowadays social media is the easiest place to go and find something."

- David Nail

"Social media creates communities and not markets."

- Dan Schultz

"Activate your fans, don’t collect them like baseball cards."

- Jay Baer

"If you aren’t using social media, you are creating language barriers with your audience."

- Pam Moore

"Provide good content and you’ll earn the right to promote your company."

- Guy Kawasaki

"Social media exists at the intersection of humanity and technology."

- Anonymous

"The power of social media is when it is built on real activity."

- David Batstone

"A brand is worthless if it doesn’t connect with the right audience in a relevant way."

- Anonymous

"Social media is one aspect of business where you don’t have to outspend your competition to beat them."

- Anonymous

"The goal of social media is to turn customers into a volunteer marketing army."

- Jay Baer

"Saying hello doesn’t have an ROI, it's about building relationships."

- Gary VAYNERCHUK

"Content isn’t king, it’s the KINGDOM."

- Anonymous

"Social media will help you build loyalty around your current customers to the point where they will willingly and for free tell other about you."

- Bonnie Sains

"Social media isn’t just an activity; it’s an investment of valuable time and resources. Surround yourself with people who not just support you and stay with you, but inform your thinking about ways to wow your audience."

- Sean Gardiner

"Facebook is 10X larger than the biggest channel on TV."

- Anonymous

"Your job as a marketer is not to devise a social media strategy, but to socialize your business strategy."

- Anonymous