Advertising Wars: 28 of the best ad wars between rival companies
Ad wars between car companies.
How far can they go with this?!
#4 Audi vs. BMW… A New Match
Clever comeback, Audi! We don’t agree so much with the chess comment though…
Subaru gets in on the fun between the German rivals. Nicely done!
Nissan buys an Audi TT only to use it against them to promote
their more powerful and less expensive 370z model. Guerrilla Marketing at its best.
First a Benz ad, then a Jaguar attack ad, followed by a Benz response ad. These are pretty funny!
Caffeine advertising wars.
Is this meant for Starbucks? Probably. McDonalds identified that the premium coffee market needed a lower cost alternative.
It is easy for Starbucks to be labelled as snooty for using Italian words like Tall, Grande and Venti
for coffee sizes. Second cup certainly uses it against them here:
It isn’t a coincidence that McDonalds offers free coffee during Tim Horton’s infamous “Roll Up The Rim” contests.
Competitors can be ruthless.
Fun Fact: this DD ad even inspired a line of apparel and bumper stickers!
It seems as though Starbucks is proving to be an easy target for ad wars.
Coke vs. Pepsi ad wars.
Pepsi and Coke have engaged in advertising wars for decades, especially with TV commercials. There are some really good ones on YouTube.
Coke for the win.
Pepsi for the win.
Ever wonder why Pepsi named their no-calorie beverage “Pepsi Max”? Well, now you know.
Apparently, Santa only drinks Coke when he’s paid to around Christmas. Pepsi for the win.
Hi-tech ad wars.
Pepsi and Coke have engaged in advertising wars for decades, especially with TV commercials. There are some really good ones on YouTube.
Samsung’s ad…
And… Apple’s response. Who won this one?
This is a classic. Apple bites back!
Apple generates a lot of hype around their product launches. They are notoriously popular with Innovators – a customer group that is constantly looking to be the first to have the next big thing. They will stand in line for hours outside of Apple stores worldwide just to be the first to get their hands on the latest Apple product. Apple seems to market their newest iPhones as the “next big thing”, but for the last few years, their iPhones have only seen incremental changes, not revolutionary ones.
Samsung’s marketers picked up on this and turned it into a parody. Their ad “The Next Big Thing” suggests that Apple’s new iPhone is over-hyped.
Here is another one of Samsung’s “The Next Big Thing” ads. Samsung even had the nerve to launch them during their lawsuit with Apple…
Even PC users loved these genius commercials! Enjoy watching all of them if you have some time to kill today.
By Nokia? Unexpected.
Other awesome ad wars.
Newcastle would be the friend that asks the question that’s on everyone’s mind: “Who invited this guy to the party?”
#throwback
This is super creative. Well done, FedEx.
There you have it!
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