As the search for information occurs almost exclusively within the digital space nowadays, companies that operate in the tourism industry should have a marketing strategy that is digitally focused. Here are a few ideas that should be considered: search engine optimization (SEO), website translation, engaging online content, quality & quantity of reviews, customer retention.
Anything that directly affects how much you earn is worthy of your time, careful consideration and testing […] there is no stronger determinant of revenue than price.
Everyone does social media differently. Some people break all the rules and find great success. For the vast majority of us, social success takes a little longer. We’ve got some tried and true suggestions on how you can determine whether your business is on the right path.
You’re probably looking for ways to have a great start to your September, professionally speaking? I’ve coined this the “Smart September Start”. And I hope to inspire you with marketing ideas that will ensure that your business makes a lasting impression this September.
Influencer marketing has proven very successful because it effortlessly sneaks into consumer’s lives by way of content – which is basically currency in the online marketing space.
“[A social content calendar] allows a company to visualize when and where they want to share information on social media and how it can be coordinated with all with other marketing efforts.”