by Taro Abarbanel-Uemura | Nov 9, 2016 | Brand, Strategy, Tactical
As the search for information occurs almost exclusively within the digital space nowadays, companies that operate in the tourism industry should have a marketing strategy that is digitally focused. Here are a few ideas that should be considered: search engine optimization (SEO), website translation, engaging online content, quality & quantity of reviews, customer retention.
by Taro Abarbanel-Uemura | Oct 10, 2016 | Research, Strategy, Tactical
Anything that directly affects how much you earn is worthy of your time, careful consideration and testing […] there is no stronger determinant of revenue than price.
by Taro Abarbanel-Uemura | Oct 3, 2016 | Social, Strategy, Tactical
Everyone does social media differently. Some people break all the rules and find great success. For the vast majority of us, social success takes a little longer. We’ve got some tried and true suggestions on how you can determine whether your business is on the right path.
by Taro Abarbanel-Uemura | Sep 19, 2016 | Strategy, Tactical
You’re probably looking for ways to have a great start to your September, professionally speaking? I’ve coined this the “Smart September Start”. And I hope to inspire you with marketing ideas that will ensure that your business makes a lasting impression this September.
by Taro Abarbanel-Uemura | Sep 12, 2016 | Social, Tactical, Web
Influencer marketing has proven very successful because it effortlessly sneaks into consumer’s lives by way of content – which is basically currency in the online marketing space.
by Taro Abarbanel-Uemura | Jul 8, 2016 | Social, Tactical
“[A social content calendar] allows a company to visualize when and where they want to share information on social media and how it can be coordinated with all with other marketing efforts.”