![McCafé: A very successful simultaneous rebrand and repositioning.](http://fortifiedmarketing.ca/content/user_files/2015/09/McDonalds-Highly-Successful-Launch-of-McCafe-Rebrand-In-Canada-1080x675.jpg)
McCafé: A very successful simultaneous rebrand and repositioning.
Consumers began to encourage their skeptic friends to give it a try and most did. The Canadian market perception of McDonald’s coffee changed almost overnight.
Consumers began to encourage their skeptic friends to give it a try and most did. The Canadian market perception of McDonald’s coffee changed almost overnight.
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