How Can Your Brand/Product Make a Comeback? This is how Infiniti did it.

by Taro Abarbanel-Uemura | Mar 19, 2015 | Brand, Strategy

These models were not only beautifully designed, but surpassed the BMW 3 series, the long-standing segment benchmark, in performance. The real value was that this timeless design, power and luxury could be had at a lesser price than the Bimmer.