The ALS Ice Bucket Challenge: Challenging fresh water waste
I think we should be questioning the wasteful nature of the Ice Bucket Challenge. Perhaps, there is a better way of promoting ALS than by wasting fresh, clean water.
McCafé: A very successful simultaneous rebrand and repositioning.
Consumers began to encourage their skeptic friends to give it a try and most did. The Canadian market perception of McDonald’s coffee changed almost overnight.
The difference between rebranding and brand repositioning
Too few are aware that there is a difference between rebranding and repositioning. Sometimes, even marketing managers will incorrectly use these words interchangeably. So what’s the difference?
Advertising Wars: 28 of the best ad wars between rival companies
It’s incredible how creative marketers can get with advertising when it comes to trash-talking, belittling and “one-upping” the competition. Here is some of the best #AdWars we have come across:
Recent Comments